F45 Training is an international fitness company. They offer 45 minute group workout classes that are centered around functional movements. F45 La Quinta is a F45 franchise that is located in La Quinta, California. F45 La Quinta previously had been managing their marketing in-house, but was looking to partner up with a social media agency that could help them increase and improve upon their current efforts.
When our agency partnered up with F45 La Quinta they had several Facebook ad campaigns running. After reviewing their campaigns it was clear that targeting Millennials and Gen X’ers who lived near their fitness studio would be the best option. We’ve found that video content is typically the most effective way to capture peoples attention, so we decided to use one of F45 marketing videos in the ad. The copy we wrote for the ad highlighted F45 La Quinta's free 1 week trial. We linked the ad to F45 La Quinta’s web page so people could easily sign up for the free trial online.
After about a week we checked in with F45 La Quinta to see how the ad campaign was working. We were happy to hear that their business was starting to increase. Over the next several weeks and throughout the remainder of the campaign their business continued to grow. During this time we increased their amount of leads by 40%. We also reduced their cost per click by 80% and increased their click through rate by 175%. We were very pleased with these results and were happy to see the increase in business at their location.